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Montel Media Group is the promotional and media marketing team behind Montel Williams, world-famous talk show host and celebrity entrepreneur. The company approached Vector Media Group to architect and develop a Content Management System that would easily allow marketing professionals to simultaneously promote and manage a growing array of Montel’s brands and entrepreneurial ventures.
Montel Media Group is the media, marketing and publishing team behind Montel Williams, featured performer, author, and host of one of the longest running and successful talk shows in television history. With production ending on The Montel Williams Show in 2009, Montel Media Group now promotes Montel’s varied entrepreneurial ventures, including Living Well with Montel and the Montel Williams MS Foundation.
Montel Media Group approached Vector in early 2009 to build a platform on which all of Montel Williams’ brands and ventures could be easily managed and promoted.
Using the ExpressionEngine content management platform, Vector created a customized CMS for Montel Media Group that allows their team to easily integrate numerous Montel brands, events and news items into the site.
The site’s architecture enables the team at Montel Media Group to easily shift the focus of the site’s content and its appearance to address specific media announcements or changes in general marketing priorities. All site changes can be future-dated to ensure optimal promotional timing for important appearances and upcoming brand events.
Vector implemented the OpenX ad management system throughout the site, allowing Montel Media Group to easily optimize and sell its ad inventory, while successfully cross-promoting other Montel ventures and endorsed brands.
Vector built the Montel Media Group site with the press in mind. Journalists and members of the press can gain password-protected access to official media kits and high-resolution promotional materials for Montel Williams and specific Montel brands directly through the site.
Every segment of the site is uniformly categorized and the press area corresponds individually to each component of Montel Media Group, allowing users to easily identify relevant press releases and news items specific to Montel or any of his individual brands.
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