Web Analytics Consulting

Knowledge is profit—at least when it comes applies to your web traffic. Do you really know how your visitors find and use your site? Do you know where they’re bailing, getting stuck, or running into problems? Or which keywords and campaigns are driving conversions? Vector Media Group offers complete web analytics consulting services to help you understand what your visitors are actually doing.

Analytics and Reports that Go Beyond Graphs

Popular programs like Google Analytics make it easy to get a breakdown of who is visiting your site and what they do while they are there.

Analytics software provides loads of data organized in graphs and reports. Theyʼre very interesting, but what do you do with that information to make it work for you? How do you isolate the pages that arenʼt performing, so you can turn them into conversion machines?

At Vector, weʼve done Google Analytics consulting for many years, and we also work with many other software tools. We can install them, set them up, and perform advanced configuration. We can identify the goals you want your site to achieve, and use your analytics software to determine whether your siteʼs achieving those goals.

One technique weʼve found effective is to segment your traffic. This lets allow us to view the behavior of specific subsets of visitors. This way, you learn about the types of visitors to your site and what they want. We’ll review traffic from:

• Organic Search
• Pay-Per-Click campaigns
• E-Mail campaigns
• Display campaigns
• Direct traffic
• Traditional media campaigns

We can help you transform your data into revenue. Contact us today.