Vector & Happy Cog. Better together.

Read more about the acquisition

Better Together: Vector Media Group acquires Happy Cog

Stuart Henry
11.13.18
Better Together: Vector Media Group acquires Happy Cog
Stuart Henry
11.13.18

"Coming Together Is A Beginning; Keeping Together Is Progress; Working Together Is Success." – Henry Ford

On behalf of the entire Vector team, I am very excited to announce our acquisition of a fellow agency of whom we’ve long been admirers.  The agency we’ve acquired is Happy Cog, though we consider this more as a “merger” than an “acquisition”.  The intent is to marry the strengths of Vector Media Group and Happy Cog resulting in a collective team of experts to further serve our valued clients!

Let’s start from the beginning...Dating back to 1999, Happy Cog has a long reputation for being innovative thinkers and strategists.  As many digital veterans are aware, founded by a web pioneer, Happy Cog has long been synonymous with web standards and human-centered design strategies, and it has long operated on the philosophy that teaching and sharing makes the web a better place.  Combining that with the larger Vector Media Group team of design, development, and digital marketing experts and executioners helps us to deliver even deeper forward thinking strategies that will continue to drive business results for clients. As brands demand more integrated digital strategies and marketing capabilities from highly skilled and experienced professionals, we are now better poised to address these growing demands.  This also allows us to better compete with the conglomerate agencies while maintaining the independent culture and environment that appeals to top talent in our industry, and to provide the personal attention clients deserve.

Five years ago, Vector leadership committed to a specific goal to grow and evolve into an agency that will be seen by clients as a full service “digital partner”.  As we welcome the Happy Cog brand and team to the family, we feel like we have truly rounded out our offering and expertise to achieve our goal.  Our collective agency is perfectly suited to be that digital partner, who understands our clients’ businesses, and provides consultative insights that solve their challenges. The power of this merger helps us create more impactful solutions no matter what vertical the client is working in.

As we enter this merger, it is our top priority that the award winning team and services at Vector will remain undisturbed, although it will offer the team the opportunity to evolve along with our expanded capabilities and work with brands interested in comprehensive digital strategies.  Also, Happy Cog will still be the same amazing Happy Cog that clients have grown to love, and our colleagues have grown to admire. Simply put, collectively we now possess a wider array of expertise that is very complementary.  Our once individual missions merged into one joint mission as we continue our “People First” approach and continue delivering results that delight our clients.  Both agencies have shared a vision to further our industry by constantly innovating and honing our skills and abilities.  Now we share excitement as we pursue our joint mission to craft value-add, customer-focused solutions while also nurturing a great team and culture.

We are excited to share more about what we’ll be working on together in the coming months. The possibilities are infinite and we are only just getting started…

MENTIONED IN THIS POST




Builds and maintains the steady growth of valued clientele

Stuart Henry

Business Development

Heads our award-winning Development team

Matt Weinberg

Technology & Development

Leads our highly-talented Search Marketing team

Lee Goldberg

Marketing & Strategy

An expert on UX, design, and branding who directs our design team

Nick Spriggs

Design & Branding
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