On March 2, 2016, our Co-Founder and President of Development and Technology Matt Weinberg moderated a webinar called “Searching for Answers- Helping Digital Publishers Find the Right Monetization Model”.
Matt was joined by Sachin Kamdar, CEO and co-founder of Parse.ly, which is an analytics platform that provides audience insight for digital publishers. They help answer questions about how readers respond to content. Vector is part of their Agency Alliance Program, a partnership which allows clients to combine Parse.ly’s audience data with our web development, design, and marketing expertise.Matt was also joined by Ben Lack, Senior Director of Marketing and Business Development at Swiftype, which is a hosted search solution which allows site owners to deliver powerful, customizable search for their websites.
Since Vector has experience integrating both Parse.ly and Swiftype into our clients’ work, Matt was the perfect candidate to moderate their discussion. The goal of the webinar was to help digital publishers learn how to better navigate today’s changing and evolving media landscape, since many forms of traditional ads are being replaced with new streams of revenue.
The webinar included polls, which allowed participants to get involved and to help drive conversation throughout the discussion. There was also a Q&A session and final survey, so the entire webinar was meant to be interactive and to ensure it provided participants with information that was useful and relevant to them. The webinar delved into the state of online media today, with information coming from surveys and a case studies. The conversation focused on how analytics plays a role in making monetizing decisions and explored how publishers can monetize the search experience in order to grow their businesses.
With Sachin, Ben, and Matt all giving insight into what their companies do to foster client success, the Webinar provides a wealth of useful information for anyone who wants to learn more about monetization, especially with the changing digital scene making it more and more of a challenge.
To find out more about how Vector can integrate with Parse.ly or Swiftype to make sites more effective, send us an email at [email protected].
Check out the full-length webinar below: