Our client Twelve South, a firm that specializes in exclusive Apple accessories, recently partnered with Candlefish to create a 100% soy New Mac candle that captures the smell of Apple products when they are fresh out of the box. Scent-approved by the experts at Mac Stadium, the hand poured candles have notes of mint, peach, basil, lavender, mandarin, and sage. With major news sources like USA Today, Allure, VICE, Fortune, AdWeek and The Independent as well as tech blogs like The Verge, 9to5Mac, Mashable, CNET, The Next Web covering the release of this off-beat product, the New Mac candle quickly gained worldwide attention and sold out in mere hours.
While our clients might not have realized they had created a must-have holiday gift, they certainly knew that they could rest easy with the knowledge that their website was equipped to handle their surge in popularity. Built with CartThrob and ExpressionEngine, Vector made Twelve South’s website scalable to handle any increased traffic. Without having the worry of their website crashing, the Twelve South team was able to focus on stepping up production to meet the unexpected high demand. Just weeks after their initial release, New Mac candles are now back in stock! Mac aficionados everywhere rejoice! Click here to buy one today!
