Vector has acquired CartThrob and CT Admin!

Matt Weinberg
07.23.15
Vector has acquired CartThrob and CT Admin!
Matt Weinberg
07.23.15

We’ve got some exciting news: Vector is now the proud owner of the #1 ExpressionEngine eCommerce add-on, CartThrob!

For years, CartThrob has been our choice for implementing eCommerce on ExpressionEngine sites we’ve built for clients. We’re fans of its flexibility, data model, usage of native EE concepts like channel fields, and extensibility. We loved that no matter what a client needed, CartThrob could do it — including custom (and complex!) tax and shipping rules. We’ve also used CartThrob’s amazing API to integrate with every acronym you can imagine: CRMs, ERPs, DAMs, PIMs, and fulfillment vendors like warehouses and logistics providers.

Our clients currently leverage CartThrob to sell physical goods in multi-lingual/multi-currency stores, digital downloads, videos, and subscriptions.

That’s not to say that we haven’t noticed real opportunity for improving CartThrob and we will work hard to build those improvements into the product quickly. Because here at Vector we do so much ecommerce development, we have a good sense of what an eCommerce platform needs in order to be successful for sellers and buyers. Part of that is support: we know that anyone working on an eCommerce project expects their software vendor to be there in supporting them if needed.

We’ve also acquired CT Admin. CT Admin is a popular add-on that adds important power features to CartThrob’s admin interface. Through our experience, we know the benefit of having CartThrob and CT Admin under the same roof and we have big plans to enhance their integration going forward.

Finally, we also now own some other popular and useful add-ons, including Profile:Edit, Field Editor, and Geotagger. We’re excited to keep improving these as well.

We’ll share more details here shortly, including a new minor CartThrob update we already have planned. If you have any questions, don’t hesitate to reach out to us-- we’re @VectorNYC on Twitter or you can email me at matt@vectormediagroup.com.

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