As more people discover news stories on social networks and mobile devices, publishers continue to look for new ways to engage with their readers. One great tool that we love to share with our clients is Facebook Instant Articles.
What is Instant Articles?
In addition to the comprehensive sites that we build for our publishing clients, the team at Vector is able to showcase the latest in platform-specific publishing. Instant Articles is a tool for news publishers to distribute fast, interactive articles to their readers in the Facebook app.
Similar to the Google Accelerated Mobile Pages Project, Instant Articles load as much as 10 times faster than standard mobile web articles by utilizing the same fast tools used to load photos and videos in the Facebook app.
Why Instant Articles?
Online publishers are losing mobile traffic. According to Google, 29% of smartphone users immediately switch to another site if they can't find information or it's too slow. With Instant Articles loading faster than traditional articles, readers can get to content as quickly as possible.Instant Articles was designed with extensive feedback from news publishers and provides a Facebook-native way to distribute the content that publishers already produce for their own websites. With built in analytics, formatting, and advertising options, Instant Articles has had impressive results increasing publishers’ branded user experience and improving their content engagement.
