Lead Generation

Optimizing Advertising Efforts Using Inbound Marketing

As more business is conducted online, organizations are shifting their lead generating efforts to inbound marketing strategies. Instead of traditional marketing methods that interrupt the everyday lives of potential customers, inbound marketing focuses on building trust by curating valuable, relevant content to pull people in.

Using our advanced attribution modeling platform, we’re able to get the most out of local search campaigns through A/B testing, building ad variants at scale, analyzing performances, and real time optimization.

Our technology allows us to create different variations of the same ad and track the click through and conversion rates. By using a full cross channel attribution model between paid social search and display, we’re better able to figure out budget allocation. This allows us to accurately monitor our marketing efforts for real time bid and budget management, then adjust accordingly to generate optimal results.

Utilizing Marketing Automation

Lead Scoring. After some work from our Search Engine Optimization (SEO) specialists to ensure that your website is easily found, we set in to start sorting the incoming traffic into smaller sets of prospects. All leads are not created equal. By looking at both the behavior of each visitor and their demographic information, we can assign each lead a score.
These scores can then be used to see where the leads fit in the sales funnel (and if you already have internal lead scoring, we can match your system). The higher the score, the higher quality the lead.

Personalizing User Content. Once we score a lead, we utilize marketing automation to choose the most relevant parts of your dynamic content to be shown to that lead. Depending on what type of lead they are, we can create different calls to action. We then organize the leads into dynamic lists that trigger drip email campaigns. By putting ourselves in the customer’s shoes, we’re able to develop highly targeted, personalized, relevant content that aligns with their needs and interests.

Monitoring and Nurturing Leads. When we nurture your leads by providing relevant information to them as they need it, you will find that your marketing efforts will be more focused and effective.  Additionally, you will find a higher conversion rate for repeat business as a result of serving the right content at the right time. We are happy to help set up and guide you through every step of the lead nurturing process.

Collaborating with Our Design Team

A large part of what makes campaigns successful is their creativity. At Vector, we have a full design team available to create and choose stunning, engaging imagery and landing pages that attract new visitors. With campaigns that stand out, new visitors are more likely to initiate a relationship with your business, producing profitable results.

Meeting Marketing Goals

The best part about implementing a marketing automation system based on high quality leads is the ability to run analytics on how your campaigns are performing. In addition to the analytics software that’s included in the main marketing automation tools, we also provide setup, design, and implementation of the Adobe Marketing Cloud, Google Analytics (we’re official Google Premier partners!), and the enterprise-level Google Analytics 360. If any campaign is underperforming at any step along the way, we can help analyze what adjustments can be made to produce better results.

Greater Return on Investment (ROI)

Our team at Vector specializes in Conversion Rate Optimization. We know that your end goal is to increase the percentage of your website visitors that convert into customers. In fact, we have proven to be experts within this field, writing several articles and hosting webinars on such topics. With our experts hard at work for you, your ROI is going to be better due to higher conversion rates.