Marketing automation helps streamline marketing campaigns to build meaningful relationships with your customers as you follow their journey. Are you having trouble reaching your customers? Does it feel like you’re throwing away money on marketing efforts that don’t work for you? We can help. In short, we can implement marketing automation that puts you in the right place at the right time.
Nurturing vs. Selling
In today’s buyer-driven market, marketing automation seeks to nurture leads at every stage of their journey, rather than sell to them when they may not yet be ready to buy. By nurturing leads and providing relevant information to them as they need it, you will find that your marketing efforts will be more focused and effective. Additionally, you will find a higher conversion rate for repeat business as a result of serving the right content at the right time. We are happy to help set up and guide you through every step of the lead nurturing process.
Lead Scoring. A large part of marketing automation is lead scoring. By looking at both the behavior of each visitor and their demographic information, we can assign each lead a score. These scores can then be used to see where the leads fit in the sales funnel (and if you already have internal lead scoring, we can match your system).
Personalizing User Content. Once the lead is scored, marketing automation allows different dynamic content to be shown to that lead. Depending on what type of lead they are, there are different calls to action. Leads are organized into dynamic lists that trigger drip email campaigns. By putting ourselves in the customer’s shoes, we’re able to develop highly targeted, personalized, relevant content that aligns with their needs and interests.
Monitoring and Nurturing Leads. One major goal of marketing automation integration is to nurture each lead through the buying process. By implementing marketing automation tools, we're able to gain greater visibility into lead activity. Visitors can be monitored and shown content that is relevant to them as they move through every step of the process.
Streamlined Marketing Solutions
Vector Media Group is comprised of three teams: web design, web development, and digital marketing. Our teams work together to streamline your marketing by delivering highly-targeted, personalized content that aligns with the ever-changing needs of customers.
Choosing the Right Marketing Automation Solution
There are several marketing automation solutions to choose from. Whether you’re a small business or a global enterprise, we’ll help you decide on the marketing automation vendor that’s the right fit and dimension for you. Some vendors that we’ve fully integrated with include:
Hubspot: Good for SMBs and agencies
Act-On: Good for SMBs and B2Bs
Pardot: Good for SMBs to enterprise level B2B organizations
Marketo: Good for mid-market to enterprise-level B2B & B2C marketers
Eloqua: Good for large global enterprises
Meeting Marketing Goals
The best part about implementing a marketing automation system is the ability to run analytics on how your campaigns are performing. In addition to the analytics software that’s included in the main marketing automation tools, we also provide setup, design, and implementation of the Adobe Marketing Cloud, Google Analytics, and the enterprise-level Google Analytics 360. If any campaign is underperforming at any step along the way, we can help analyze what adjustments can be made to produce better results.
