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Personal Injury

Website Marketing Solutions For Personal Injury Law

Personal injury websites present unique challenges when it comes to digital marketing. Vector Media Group caters its approach to meet every client’s individual needs, and our experience within the personal injury vertical enables us to provide effective solutions that address these challenges.

Improving Online Visibility

Optimizing search results. A necessary component of marketing for personal injury lawyers is having a strategy to stand out in search results. Our SEO team will efficiently and effectively leverage the power of local listings to build you a strong local footprint, increase your online real estate, and grow quality organic traffic.


Maintaining local listings. We ensure that any listings through Google My Business (GMB) are crafted and updated frequently to meet local SEO best standards. Managing the profiles so they stay fresh and relevant allows your personal injury legal site to continuously grow your online visibility.

Structuring PPC Campaigns

Structuring successful Pay-Per-Click (PPC) campaigns requires more than simply a list of relevant keywords. We also implement a system of keyword-level call tracking.

We can measure which keywords are driving the most calls to focus your marketing efforts using a real time bidding algorithm. This leads to more quality calls vs shorter non-relevant calls, resulting in more conversions.


Our personal injury clients typically see a 70 - 110% increase in conversions.

Google AdWords

In the competitive world of personal injury law, we know that it is essential to have a continuous supply of new leads and clients. Since the number one resource for people seeking personal injury lawyers is Google, a great way to generate these leads is by utilizing Google AdWords to advertise on applicable Google searches.


With Google AdWords, we can choose to advertise locally or globally, depending on your market. The key to gaining successful leads is getting to the right clients at the right time - and getting to them first.

Kass & Moses

Nationwide firm Kass & Moses came to Vector for advice on how to best market their personal injury law firm. Specializing in victims of motorcycle, bicycle, and other accidents, they wanted to showcase their services to those seeking their help. Utilizing our design, development, and digital marketing services, we were able to help them rebrand their business and generate specific, higher quality leads.

Read the Case Study

Vector is able to bring its experience working with various sectors to offer our personal injury clients insight on online visibility that guides prospective clients and partners on a journey from company awareness to conversion and loyalty.

Stuart Henry Business Development

How are we different? We believe that the key for long term success lies in working with you. We build relationships with our clients and help you determine:

What you want to achieve
Where you can make improvements
When you can expect results
Why we recommend one solution over another

We understand that each client is unique, and we’re constantly pushing ourselves to create custom, tasteful, and innovative solutions that will work best to accomplish your goals.


Harris Altman PC

Specializing in automobile and personal injuries, including RSD (Reflex Sympathetic Dystrophy), Harris Altman PC turned to Vector to help focus their digital marketing efforts. By focusing their campaigns and implementing call tracking, we were able to drive in significant long tail traffic. With reports pulled in real time, we were able to lower their CPA (cost per acquisition) and optimize their campaigns to get better results.

Launch Site

Bringing in new clients with PPC advertising is a balancing act between your keywords, ads, negative keywords and your landing page. In the highly competitive world of personal injury law, we can help you achieve this balance right from the start.

Mazie Slater Katz & Freeman

The nationally-recognized law firm of Mazie Slater Katz & Freeman (MSKF) prides itself on being one of the most successful personal injury law firms in the country. Based in New Jersey, MSKF came to Vector to improve both their regional and national reach. By implementing call tracking, improving Google and Bing listings, and building specialty-based pages for each attorney, we were able to drive more effective leads to their firm.

Launch Site