Vector & Happy Cog. Better together.

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Publishing

Optimizing SEO for News Sites and Publishers

Building websites for publishers can present unique challenges when it comes to web design, web development, and digital marketing. Vector Media Group caters its approach to meet every client’s individual needs, and our extensive experience within the publishing vertical enables us to provide effective solutions that address these challenges.

Helping You Manage Lots of Information

Creating User-Friendly Navigation. Many publishing websites have a ton of content. With a large archive of articles, blog posts, and other content types on a variety of different topics, outdated publishing sites often put responsibility on the user to sort through content to find what they are looking for. This approach leaves users frustrated, confused, making them leave the site before finding the information they need.

 

Improving the User Experience. Making sure that the vast amount of content publishing sites contain can be easily found and consumed is key to creating a user-friendly site. By focusing on smart, efficient, and practical content organization, we improve the overall user experience. Implementing robust search functionality that uses more natural language is another successful approach that we’ve utilized to help users navigate content on publishing websites.

Managing Content Workflows

Controlling Access. Along with a large amount of content, publishing sites need to have the ability to be updated 24 hours a day. With many different authors across departments responsible for updating site content, the site needs to be able to be operated by both internal and external users.

 

Our work makes it possible for authors to share their edits with the appropriate decision makers or test the draft on a mobile device using a preview URL. We can ensure that authors working remotely are able to edit content on the go due to the responsive control panel. The modular designs we implement give authors full control over creative and media-rich content without compromising the final product.

Using Data Driven Analytics to Grow Your Customer Base

With a dynamic website in place, we can implement a marketing automation system to help increase the chances of a new user repeating business. Using data-driven analytics and UI metrics, we can track users in the system based on their traffic and tailor featured content to their preferences.

 

If you’re looking to transition to a subscription-based site, we can help develop a paywall strategy that does not interfere with SEO and is adjustable over time. New visitors can be provided with enough free content to get a sense of your valuable resources before requiring a paid subscription. This aims to increase the free new user database, and ultimately help sales grow as new users are able to see the added value in transitioning into paying customers. Read more about this service in our case study for Yoga International!

Making Security a Priority

Security is a top priority for every developer at Vector. Our code has been audited by some of the top security teams in the world, as well as the Security Operations teams of many Fortune 500 companies. We’re trained on web security best practices, and several members of our team have spoken about security and PCI compliance at conferences.

 

At Vector, we ensure that proper firewalls are set up on servers, and public key authentication is utilized for access. We protect private information by encrypting data at rest where warranted, employing SSL/TLS, and only storing secure password hashes; not raw passwords. We run automated and manual security tests, and have internal policies and procedures in place to handle any security issues that may surface.

Awards

Associated Press: IMA Best in Class

Zagat

Launch Site

Yoga International

Launch Site

Greentech Media

Launch Site

The Morning News

Launch Site

Zagat

Zagat—a leader in user-generated restaurant reviews and ratings—is a long-term Vector client. We completely rebuilt their site to allow them to easily upload and manage various types of content which come from the numerous cities their surveys cover. With millions of visits every month from both web and mobile app users needing access to the CMS, it was important that we focused on creating a website that’s back-end was as well-designed as its front-end.

Read the Case Study

We know that editorial workflows and permissions play a critical role in publishers’ work. Our custom built CMSes allow varying levels of access to specific users in order to accommodate our clients’ internal work processes. Additionally, the CMSes we create are extremely user-friendly and we provide our clients with in-depth training on how to use them effectively and efficiently.


Stuart Henry Business Development

How are we different? We believe that the key for long term success lies in working with you. We build relationships with our clients and help you determine:

What you want to achieve
Where you can make improvements
When you can expect results
Why we recommend one solution over another

We understand that each client is unique, and we’re constantly pushing ourselves to create custom, tasteful, and innovative solutions that will work best to accomplish your goals.

CHAT WITH STU

Associated Press

As one of the largest and most trusted sources of independent newsgathering, The Associated Press (AP) has provided comprehensive, high-quality reporting of every major news event since 1846. Constantly adapting to new technologies, their recent goal was to modernize their online reporting and publishing tools. The AP reached out to Vector Media Group team to develop this new project knowing that they would get high quality results.

Read the Case Study

There is a diverse range of metrics that are important to publishing clients which vary significantly from site to site. While some publishers rely on subscriptions to generate revenue, others rely on ads or selling reports and events. At Vector, we implement the skills and talents found in each of our departments to combine web design, web development, and digital marketing to create efficient and effective solutions for our publishing clients.


Greentech Media

As Wood Mackenzie-owned Greentech Media grew, so did its content, commerce, traffic, and client base. Vector Media Group partnered with the green experts early to serve the company’s expanding tech needs. Since our partnership began in 2008, Vector has led Greentech Media through three redesigns and remains their technology experts.

Read the Case Study