SITUATION Strategic Positioning in a Competitive Market
As a leading online retailer specializing in affordable options for high quality prescription glasses and accessories, 39DollarGlasses has been working with Vector Media Group since 2012.
Prior to becoming a partner with Vector, 39DollarGlasses had a recognizable presence within the marketplace, and had earned top search rankings in Google. With this in place, they approached Vector for a next-level solution to measure their PPC efforts, transform their online business, and improve their overall site conversion.