Situation Switching to Craft CMS to Create a Workflow That's Intuitive and Effective
Operating in more than 280 locations worldwide, more people in more places get their news from the Pulitzer Prize-winning AP than from any other source. They reached out to us to revamp some of their properties, and provide a deeper understanding of the news behind the news. As part of their commitment to honest journalism, they were looking to provide channels that would allow for multiple perspectives on the latest trends in media and technology, as well as provide transparency in AP’s operations and mission.
Since AP’s online multimedia news service is continuously updated 24 hours a day, they needed the latest technology to distribute their content. The new site had to be easily updatable so that AP’s writers could focus on quality journalism. To accomplish AP’s goals, we knew that the internal CMSes needed to be user-friendly and straightforward to navigate. Mike Bowser, AP’s Director of Branding and Creative Services, suggested using Craft CMS because he liked the interface and trusted Vector as an official Craft Service Partner. With so many different people of various technical capabilities requiring access to the CMS, we agreed that Craft would be the perfect solution.