SITUATION Designing an Impactful Website That Stands Out
As leaders in their industries, Capsugel wanted to reimagine how their website looked, felt, and functioned. This meant rethinking how their users experience the website and presenting them with something new. Starting with our design discovery workshop, we presented several design options to the team at Capsugel in order to capture a look and feel that resonated with their audience. A major challenge with pharmaceutical/health websites is presenting their wealth of information in digestible chunks that are easy to navigate and comprehend. With new toolbars to break up the vast amounts of information and impact imagery replacing literal imagery, we were able to create a new site that is both visually appealing and functional for large amounts of complicated content.