Situation Define an Approachable and Brand-Driven Online Experience
The client’s new name and visual identity called for a full redefinition of how it would be represented online. Over five months, Vector helped EL Education work through these subtleties and create central organizing themes that would bring their web presence to life. With over six million curriculum downloads, it would be critical to present the depth and breadth of the organization and its content resources, without overwhelming the teachers who come to them to them for advice and assistance. A seamless experience would result in teachers contacting EL Education and schools joining their network. The team became a collaborative force to achieve these objectives.