Situation Creating an Infrastructure That Focuses on Scalability to Grow with the Company
Founded in 2007, Greentech Media (GTM) has grown to become the leading source of information in the clean energy marketplace. As GTM’s long-standing development agency partner, we are trusted to keep up-to-speed with the latest in technology in order to allow their company to focus on the renewable energy market. Our development team designed and built a comprehensive CMS using the ExpressionEngine content management platform to power their dynamic publishing model and react to traffic bursts.
The new CMS integrated thousands of articles, research reports, industry news, and blog posts. The events feed into an interactive calendar through a set of dynamic XML feeds. As GTM’s clients and leads continued to grow, our team compiled, tracked, and connected their database of names through a custom Customer Relationship Management (CRM) system. The dashboard customization and reporting tools allowed each user to navigate easily and access information strategically. On the back end, the advanced permission and authority structure that was created ensured the integrity of the publishing process by approved stakeholders. Having these provisions in place resulted in an improved information architecture and enhanced the content’s marketing impact and performance.