At A Glance Impressive Statistical Results
Houghton Mifflin Harcourt (HMH) is a leading educational publisher and long-term Vector Client. Our partnership’s success can be seen in the numbers—From the February before we started to the one after, HMH witnessed a 57.33% increase in users and a 40% increase in revenue. They also saw a 46% increase in their number of transactions. We have helped them make essential keyword gains, with ‘pre-k curriculum’ rising from its former ranking of 9 to a ranking of 3. Similarly, ‘common core reading curriculum’ rose from ranking number 4 all the way to ranking number 1. In the first three months of us working with HMH, they experienced an incredible 470% increase in conversions while simultaneously experiencing a 43% cost reduction in conversions. Prior to working with Vector, HMH had a ROI of about 170%. After working working with Vector their ROI increased to almost 400%.