Situation Construct the Branding and Functionality for a New Web Game
Move over, fantasy football – now there’s fantasy music. Vector joined forces with the team at Lure Social to conceive a new product and brand that connects fans, shares music experiences and lets users compete in fantasy music gaming. To execute this vision, the team would need to create the brand, logo, business cards, t-shirts, stickers, marketing website and most importantly, a mobile-first product website where users play the game.