SITUATION Create a Responsive Website That Engages Cyclists
Each year, The League of American Bicyclists and partner Kimberly-Clark sponsor The National Bike Challenge, a nationwide five-month long event that encourages thousands of new riders and veteran cyclists to simply ride more. In their most recent year, they hoped to recruit 50,000 competitors. Vector Media Group was tapped to build a new responsive website that would attract a new group of riders and entice previous competitors to return by integrating with the APIs for Endomondo, Moves, and MapMyRide.