Situation Redesign a Website That Reflects the Financial Company's Personality
In order to begin the website overhaul for a company that prides itself on their personal touch, the Vector design team started by getting to know the team members at New England Asset Management (NEAM). What were their goals? What were their styles? How did they work together? What excited them? The new design needed to showcase both the range of services available for their clients as well as NEAM’s approachable, adaptable, and authentic culture. Starting with simply a logo and color scheme, we experimented with visual territories and presented four vastly different schematic design options. From there, we were able to pick an initial launching point and refine the style that reflected the people involved.