Situation Determine a Website Branding Approach That Reflects a Diverse Multinational Organization
In order to begin the website overhaul for such a large company, the design and development teams at Vector started by getting to know the people behind Pole To Win. This early discovery process included interviews and workshops with employees at every level in order to gain multiple perspectives on their brand, from its current status to what they envision it to be in the future. With everyone from internal stakeholders to the executive team throwing their opinions on the table, we gathered that there was a big disconnect between their current website and PTW’s needs. Through international calls ranging from India to Scotland, our teams were able to get a glimpse of how well they work together, even remotely. And by experimenting with visioning exercises, we were able to extract PTW’s style and allow them to come up with their own branding language.