Situation Create a Destination Site to Combine Luxury Travel and High-End Fashion
VacationStyle came to Vector with a bold new concept: they wanted to create a website that would bridge the worlds of luxury travel and high-end fashion. Our challenge was to build an online destination where users could not only plan their trip, but also what to wear once they got there. Planning outfits would not be enough; users would need to be able to purchase the items they had selected through the site’s online store.
In order to pull this off, we knew we would have to do our research. We began by gaining some insight into the ins and outs of traveling, by conducting a survey among the Vector Team as well as their friends and families. We asked questions such as, “When planning a vacation, how do you select a destination?” and, “Where do you purchase new clothing before going on a trip?”