Situation Promote the New Bacon Portabella Melt by Engaging Fans
Vector Media Group partnered with Wendy’s to launch their new cheeseburger melt. The brand marketed incentives to their Facebook fans via Facebook stories, Timeline posts and banner media elsewhere, but they wanted to create something readers would want to share. The site would house rich content, and Wendy’s required a level of expertise that ranged from video players and photo galleries to Facebook authentication and Open Graph. Our dev team instantly immersed themselves in the delicious melt project.