Woot needed a way to make sense of their data. So we designed a brand new Analytics setup, and built an app to pull KPIs automatically — cutting time needed for data reporting down to zero.
Launch Site
Woot is one of the most heavily-trafficed online retail site in American. The online company–which specializes in discount merchandising–spans more than 5 sub-domain sites and has a top-200 US Alexa Rank. Woot was growing–and quickly.
The amount of collected data the company had about their visitors–where they came from, what parts of the site were often visited, how long people stayed on a given page–became dense and difficult to analyze.
Woot was growing, but the company lacked the tools to effectively running SEM campaigns to transform high traffic into quality conversions.
When we first sat down with Woot, we interviewed the company's key stakeholders in order to break down site-wide analytics which would improve day-to-day work.
Based on the information and reports provided, we set the company up with a new Google Analytics account. Next, we began re-writing the site's tracking code using custom targeting functions designed to collect and segment visitor behaviors.
Afterwards, we worked closely with the technology team at Woot in implementing the new code. We prepared automatic, emailed reports customized for each stakeholder’s most relevant topics.
Some of the services Vector Media Group provided included: Analytics strategy and consulting, advanced Google Analytics code implementation, JavaScript development, custom dashboards and reporting for key executives.
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