SITUATION Directing High-Quality Traffic
Woot is one of the most heavily-trafficed online retail site in American. The online company–which specializes in discount merchandising–spans more than 5 sub-domain sites and has a top-200 US Alexa Rank. Woot was growing–and quickly.
The amount of collected data the company had about their visitors–where they came from, what parts of the site were often visited, how long people stayed on a given page–became dense and difficult to analyze.