Situation Transitioning from a Print Magazine to an Online Community
The team at Yoga International had established a strong foothold within the yoga community through their print publication spanning 22 years. As leaders in their field, their market demanded more content in other areas that extended beyond print. We were able to help them archive thousands of articles from their magazine, as well as provide online publishing tools for creating new articles. Yoga International had a large member base subscribing to print copies that we were able to successfully migrate to the new digital subscription-based website. One of the ways that we transitioned them from physical print to a responsive digital site was to focus on the readability and scalability of the site on any device. We simplified Yoga International’s archival categories in order to manage their content for an easy user experience. We also worked with Yoga International on a paywall strategy that was adjustable over time, by providing new users with enough free content to get a sense of their valuable resources before requiring a paid subscription. We ensured that their paywall did not interfere with their SEO, and that new users would be more likely to become engaged in the community by sharing on social media.