Situation Cultivating the App Experience
As a reputable resource within the yoga community, when Yoga International made their transition from print to digital, the next logical step for them was to make an app for users on the go. The team at Yoga International had several different ideas for their new app, so they called on the Vector design team to create a discovery process with them to focus their insights for desired app features and functions.
What were their goals for the app? How should it feel? What should their app do that other yoga apps don’t? These were the questions our design team sought to answer. As we moved through the discovery workshop process, we drew mock ups of features, sorted through printouts of visual exercises, and looked at current reading and yoga apps to compare and contrast. Our design team then grouped their ideas together based on type and overall feel for the app to guide the direction of its layout and development.