Situation Creating Intuitive Tools with Effective Security Measures
Zagat brought us on when they needed to completely rebuild their content-heavy, complex website. We built the new site using ExpressionEngine with the goal of creating a CMS that would be accessible and easy to navigate for the hundreds of admins who require access. We focused on implementing effective security and content controls as it is important that users only have access to the specific areas of the site they have permission to edit. The CMS includes useful features that allow users to preview content before they publish it, publish posts on a schedule, and make real-time updates to existing pages.
For every city Zagat works in, the homepage for that location is custom-controlled by an interactive homepage builder tool. The CMS does not require users to have any coding knowledge and we made every field simple and intuitive. The CMS also allows users to manage images that are stored in the cloud. We built the site to include close integration with sponsors and ads using DoubleClick for Publishers as the ad serving framework. We integrated with external data stores which allow CMS users to pull information about restaurants that are not stored in the CMS. Vector also took over the survey system Zagat uses to solicit its reviews.