Situation Create a Kids' Brand with a Clear, Ownable Focus
The Vector design team started at square one: What does this brand care about? How can we showcase its unique value? The design needed to show how it stood for diverse characters as well as images and stories that entertain, educate, and empower all children. The team’s further research and experimentation led to the creation of a logo, color palette and pattern library, and website and printed materials. All of these assets are what would transform the product into a coveted brand.